ADVERTISING ON INSTAGRAM: WHAT YOU NEED TO KNOW

Late last year, I spoke to a journalist from a business publication about influencer marketing and the culture around advertisement disclosure. I was one of the few experts she consulted about the hot topic that has landed a few celebrities and brands in trouble. And while bloggers haven’t been getting the bulk of the blame, it’s only a matter of…
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BLOGGING 101: HOW TO GET READERSHIP

  I’ve now been blogging for seven years! Since then, Instagram has arguably become the most essential social media platform, often overtaking blogs themselves even when it comes to bloggers. Sounds contradictory, doesn’t it? Although growth and popularity seems more enticing on a visual, community app it’s also important to take care of your blog. After all, there you’re in…
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On My Wishlist

DERMAPEN: WHAT IS IT AND SHOULD YOU TRY IT?

Dermapen microneedling treatment at EF MEDISPA review   You may have seen EF MEDISPA on your jaunts down the King’s Road or one of their other branches in coveted postcodes like St John’s Wood, Richmond and Kensington. Maybe you’ve heard of them through their numerous awards, I mean we’re talking about the two time winner of the Professional Beauty Awards…
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DINNER TIME STORY LONDON: LE PETIT CHEF

Hidden away in TT Liquor in Shoreditch, is Dinner Time Story London’s pop-up Le Petit Chef. The two hour immersive dining experience takes guests through the travels of Marco Polo along The Silk Road, through the eyes of an affable, tiny, high-pitched chef. Seating is communal and guests are presented with a large story book onto which visuals are projected…
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HOW TO DEAL WITH THE 2018 INSTAGRAM ALGORITHM

If you’re a reader of this blog and have seen my Stories, you’ll know that this post was a long time coming. The outrage against the latest update has sent virtually untouched platforms like Vero soaring into relevancy. But how many people are truly so frustrated that they’d be willing to start from scratch on a foreign app? If you’re…
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WHAT A GIRL EATS: BY CHLOE, LONDON

When the latest vegan restaurant, Eat By Chloe opened in Covent Garden, it surprised me that there wasn’t as much hype as its American counterparts. With flexitarianism on the rise and almost every new establishment gunning for the millennial Instagram crowd in a bid to go viral, just what was By Chloe’s PR doing with their time? The mystery was…
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