The Haute Heel has been live since 2011 and since then, with the rise of apps like Instagram, the social media sector has boomed in a way that can only be described as a phenomenon. As traditional media grapples with the idea of a new and autonomous mode of publishing and advertisers take on new platforms and continuously refine their strategies, you'll find the latest insights into the industry right here.
These are usually thought pieces and not just an overview of one of the fastest growing and enigmatic places to be out there. It's also the product of my brand consultancy work, based on luxury trends and hot topics discussed at panels and of course, on Instagram itself. I'll usually write what you were thinking, but never wanted to say aloud.