Industry News

Industry News is an archive of all the latest updates in the world of Instagram and blogging. Keep informed via interviews with global, influential creatives and strategy tips for engagement and growth. Popular posts include the Pay to Play series focused on the algorithm change and subsequent developments that have affected Instagram users.

What Kind Of Career Will Your Blog Lead To | Taking Creative Control …

With the recent buzz of complaints that Instagram is changing (and being incredibly vague about what those changes are) the question of what direction you want your blog or Instagram to go has never been more critical. I completely sympathise with the spectrum of emotions that I’ve witnessed, from bloggers wanting a break, others increasing the amount of ‘engagement groups’…
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On My Wishlist

THE PROBLEM WITH PAYING ‘THE MICROINFLUENCER’

The problem with the ‘microinfluencer’ We’ve all heard the term ‘microinfluencer’ being tossed around and numerous articles popping up about how they could be more advantageous for brands. If you qualify as one (you have around 10k to 50k), it’s likely that this Christmas season, you’ll have to carefully curate your Instagram to avoid looking like every picture is a sponsored post. It’s…
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How To Understand Your Audience | Taking Creative Control Part II

Understand Your Target Audience In my last post, I spoke about how to forge your brand on Instagram and your blog via establishing identity. Taking creative control also involves knowing and understanding your audience, and how they engage with you. The worst mismatch is getting a foundation comprised of an audience that you didn’t intend for and you don’t know…
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