Industry News

Industry News is an archive of all the latest updates in the world of Instagram and blogging. Keep informed via interviews with global, influential creatives and strategy tips for engagement and growth. Popular posts include the Pay to Play series focused on the algorithm change and subsequent developments that have affected Instagram users.

On My Wishlist

10 QUESTIONS WITH MONICA, THE ORDINARY CO.

Polished on the outside, dressed in minimal designs and always sporting sleek hair, Monica appears to be the typical ‘girl boss’. Get to know her and she’s always giggling, eager to share her experiences and the young Singaporean entrepreneur that started The Ordinary Co in 2014 is a lot more approachable than she¬†appears. A firm regular on the influencer scene…
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HOW TO WORK WITH BLOGGERS, BY A BLOGGER: PART 1

When it comes to social media marketing, no brand can avoid it – even ones renowned for having a profound silence in that area such as Apple, rely to some extent on people bringing awareness to their product – #iphoneonly anyone? In 2015, I spoke to a family friend that¬†owns a digital marketing company in Singapore who said that in…
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