Industry News

Industry News is an archive of all the latest updates in the world of Instagram and blogging. Keep informed via interviews with global, influential creatives and strategy tips for engagement and growth. Popular posts include the Pay to Play series focused on the algorithm change and subsequent developments that have affected Instagram users.

IS GOD ONLINE?

I hate cheese. Never liked it. Babybel was okay when I was a kid but I mainly ate it because of the cool wax packaging. Most people however, love cheese. If I were to sit there and scowl and make critical remarks about how it looks like a hunk of mouldy butter, smells like funk and contains like, 1000 calories…
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PAY TO PLAY: INSTAGRAM UPDATE

Instagram’s gradual commercialisation has segregated users into two main camps: the businesses and the casual users, the latter are individuals that fluctuate between private and public accounts. In comparison, bloggers switch between public personal and business profiles (a couple of girls have switched back to personal after reading my first post in the Pay to Play series and reported an…
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On My Wishlist

LOOKER APP: DEMOCRATISING FASHION

With Instagram being like my third child (the first two being my dog and bunny), the thought of committing to another social platform that requires constant posting akin to a feeding schedule or just more competitiveness is migraine-inducing. The fashion app Looker on the other hand, avoids that completely. The premise of the fashion startup is for its users or…
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WHAT ABOUT AUTHENTIC BRANDS?

Authenticity has become such a currency that we all want a piece of it. And so quickly have we leapt at the aspiration that the word itself has almost become a synonym for pragmatism. As long as we show vulnerability we are authentic. However, if that’s not an aspect of our character that’s fine too – admitting that we may…
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A WEEK IN THE LIFE

It’s really hard to talk about being busy as a blogger without coming across as incredibly self indulgent. Conventionally, a demanding job and equally active social life suggests a degree of popularity and especially in this industry, where this is currency, there is a real problem with ‘boast-plaining’. It’s a term I like to think I’ve coined where you complain…
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WHY MILLENNIAL BLOGGERS MAKE PERFECT SENSE

Millenial bloggers I wouldn’t go so far as to say that this industry was made for a generation like us but we certainly had all the right conditions to be a success in it. You may argue that Gen Z, the ‘Youtube’ generation that are growing up with Ipads in their cribs (okay maybe not literally) are the perfect group to…
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