Industry News is an archive of all the latest updates in the world of Instagram and blogging. Keep informed via interviews with global, influential creatives and strategy tips for engagement and growth. Popular posts include the Pay to Play series focused on the algorithm change and subsequent developments that have affected Instagram users.
When it comes to Fashion Week, brands being photographed on street style stars brings serious social clout, almost as much as it does to bloggers. The company that’s losing out is a well-loved, global fashion retailer and this has a lot to do with the ASOS decline in standard. They haven’t done anything negative to me in a professional capacity or any for…
How do they work? With various sizes and quality of accounts, they vary drastically in what you can achieve from taking part. Loop giveaways work by grouping together accounts with a similar following. A common barrier to entry is the size of your Instagram account, for example, only users with 50k and upward can take part. The larger the number…
Bloggers have problems but so do our photographers and it’s mainly because of us. Just like how we find it difficult to stomach doing an entire campaign with deadlines and approvals when a brand says ‘we have no budget’, I’ve heard the same complaint from my friends behind the camera. A lot of people have asked me how to collaborate…
Instagram comment groups or pods come in various forms – mass Telegram chats with hundreds of people, DM groups and even niche Facebook ones. Varying in size and quality of accounts, many people who are in one or have been before told me that they wouldn’t usually follow the people there if it weren’t for the group’s rules. These collectives…
From what I’ve observed, accounts with something like 3k have already experienced multiple brand collaborations and a couple paid gigs. And that’s great – my friends who struggle with growth find that those partnerships give them a little boost of confidence when Instagram seems impossible. However, I didn’t really get approached for anything outside of Takumi until I was about…
Admittedly, this post is a by-product of some seething I did over an image that a girl had stolen from me, who then flipped it and put a disastrous filter over it. And as you may have guessed, she proceeded to claim credit for it. So then as I was scrolling through my feed, it occurred to me that a…
