Industry News

Industry News is an archive of all the latest updates in the world of Instagram and blogging. Keep informed via interviews with global, influential creatives and strategy tips for engagement and growth. Popular posts include the Pay to Play series focused on the algorithm change and subsequent developments that have affected Instagram users.

SETTING GOALS: BE AN ENTREPRENEUR

CouldĀ I be a blogger entrepreneur? Entrepreneur: I really struggle with that word. It’s used pretty loosely and can encompass a variety of things, from someone who sets up a business to all of their associated traits and characteristics. Recently, I called up one of my friends who left his job at JP Morgan over a year ago to pursue the…
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WHAT EVERY NEW BLOGGER NEEDS TO KNOW

Last year I wrote about the problem with paying the microinfluencer and how brands should work with bloggers. But the subject of payment and how much to charge brands asking for collaborations is still a hot topic (when is it ever not?) in the influencer industry. As requested by our Instagram audiences, my blogger friend Luoana Negut from Uptown Style…
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On My Wishlist

HOW TO LAND YOUR DREAM HOTEL COLLAB

When the collaboration offer with Rosewood Hotel pinged into my inbox, it was one of those moments where you just think, omg this is huge. Other thoughts like, “why me?” And “do they know I’m 5’1” (it was an editorial shoot) also popped into my head. Scoring a meaningful and high-profile hotel collaboration is more than likely high on the…
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IS THE INFLUENCER MARKET OVERSATURATED?

Here’s why we’re not at peak influencer I’ve always found the concept of ‘peak influencer’ a little… naive, yet this topic arises so often in interviews and conversations alike. It’s true that in most global markets, there is a saturation of bloggers and Instagrammers of varying quality who actively take on brand collaborations. However, to say that the relevance of…
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THE TRUTH BEHIND EDITORS VS. BLOGGERS

So, do journalists hate bloggers? Early last week, I attended one of the most beautiful beauty launches at The Connaught hotel and introduced myself to a girl who turned out to be the beauty intern at Stylist magazine. What I initially took to be a conversation and personal opinion, really turned out to be somewhat of a personal attack and…
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HOW TO DEAL WITH LATE INVOICE PAYMENTS

Every month, one of the greatest inconveniences of my adult life strikes. And it’s not even my period. but arguably, it’s just as annoying and uncontrollable – it’s late invoices. I have often asked myself if I really do need to get so worked up about chasing people up for updates and every time I come to the same conclusion.…
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