Industry News

Industry News is an archive of all the latest updates in the world of Instagram and blogging. Keep informed via interviews with global, influential creatives and strategy tips for engagement and growth. Popular posts include the Pay to Play series focused on the algorithm change and subsequent developments that have affected Instagram users.

ADVERTISING ON INSTAGRAM: WHAT YOU NEED TO KNOW

Late last year, I spoke to a journalist from a business publication about influencer marketing and the culture around advertisement disclosure. I was one of the few experts she consulted about the hot topic that has landed a few celebrities and brands in trouble. And while bloggers haven’t been getting the bulk of the blame, it’s only a matter of…
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BLOGGING 101: HOW TO GET READERSHIP

  I’ve now been blogging for seven years! Since then, Instagram has arguably become the most essential social media platform, often overtaking blogs themselves even when it comes to bloggers. Sounds contradictory, doesn’t it? Although growth and popularity seems more enticing on a visual, community app it’s also important to take care of your blog. After all, there you’re in…
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On My Wishlist

HOW TO DEAL WITH THE 2018 INSTAGRAM ALGORITHM

If you’re a reader of this blog and have seen my Stories, you’ll know that this post was a long time coming. The outrage against the latest update has sent virtually untouched platforms like Vero soaring into relevancy. But how many people are truly so frustrated that they’d be willing to start from scratch on a foreign app? If you’re…
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WE HAVE TOO MUCH STUFF

  Ethical controversies in the fashion industry never really ‘go’, instead a revolving spotlight shines on them whenever they are relevant to the climate of the society in which they exist. Back when I was a teenage devotee of Vogue, the conversation was all about banning size 0 models from the runway (improved), unpaid internships likened to slave labour (still…
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WHAT EVERY NEW BLOGGER NEEDS TO KNOW

Last year I wrote about the problem with paying the microinfluencer and how brands should work with bloggers. But the subject of payment and how much to charge brands asking for collaborations is still a hot topic (when is it ever not?) in the influencer industry. As requested by our Instagram audiences, my blogger friend Luoana Negut from Uptown Style…
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