Industry News

Industry News is an archive of all the latest updates in the world of Instagram and blogging. Keep informed via interviews with global, influential creatives and strategy tips for engagement and growth. Popular posts include the Pay to Play series focused on the algorithm change and subsequent developments that have affected Instagram users.

THE FUTURE OF LUXURY FASHION PART 2: A NEW FACE

Street style stars are fading out, disgraced designers return seeking redemption and brands are competing with each other for social media glory. Is the future of luxury fashion creating a new kind of celebrity, a new face?   The new celebrity Your conventional off-duty model shots and street-style stars are slowly petering out when it comes to influencing the future…
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THE FUTURE OF LUXURY FASHION: SOCIETY

  It’s common knowledge that millennials are the new consumer for luxury fashion. But with our lifestyles, tastes and attitudes so different from our parents and generations before us, what does this really mean for an industry built on heritage and traditions? We have already seen major changes where luxury has been redefined, take for example, logos that are no…
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On My Wishlist

ADVERTISING ON INSTAGRAM: WHAT YOU NEED TO KNOW

Late last year, I spoke to a journalist from a business publication about influencer marketing and the culture around advertisement disclosure. I was one of the few experts she consulted about the hot topic that has landed a few celebrities and brands in trouble. And while bloggers haven’t been getting the bulk of the blame, it’s only a matter of…
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BLOGGING 101: HOW TO GET READERSHIP

  I’ve now been blogging for seven years! Since then, Instagram has arguably become the most essential social media platform, often overtaking blogs themselves even when it comes to bloggers. Sounds contradictory, doesn’t it? Although growth and popularity seems more enticing on a visual, community app it’s also important to take care of your blog. After all, there you’re in…
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HOW TO DEAL WITH THE 2018 INSTAGRAM ALGORITHM

If you’re a reader of this blog and have seen my Stories, you’ll know that this post was a long time coming. The outrage against the latest update has sent virtually untouched platforms like Vero soaring into relevancy. But how many people are truly so frustrated that they’d be willing to start from scratch on a foreign app? If you’re…
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WE HAVE TOO MUCH STUFF

  Ethical controversies in the fashion industry never really ‘go’, instead a revolving spotlight shines on them whenever they are relevant to the climate of the society in which they exist. Back when I was a teenage devotee of Vogue, the conversation was all about banning size 0 models from the runway (improved), unpaid internships likened to slave labour (still…
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