Industry News

Industry News is an archive of all the latest updates in the world of Instagram and blogging. Keep informed via interviews with global, influential creatives and strategy tips for engagement and growth. Popular posts include the Pay to Play series focused on the algorithm change and subsequent developments that have affected Instagram users.

CAN SOCIAL MEDIA EVER BE ‘FAIR’?

Is social media fair and is that even a sensible question? It seems that anyone that pays any attention to Instagram comes face to face with the question of how much is ‘fair’ in social media. As a new industry that is disrupting many others like fashion, advertising and travel to name a few, it’s hard to gauge how to…
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WHY THERE’S A LACK OF DIVERSITY IN TRAVEL

Social media is receptive to a lot of things but it seems that there’s a lack of diversity in travel – in opinion and aesthetic – and there’s little demand for much needed change. Recently, I took part in a panel discussion at Expedia, discussing the quote “if prejudice was a disease, travel is the cure”. It got me thinking…
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On My Wishlist

WHERE YOU SHOULD FIND INSPIRATION ON SOCIAL MEDIA

    A while back on one of my posts, I asked my audience on Instagram if they thought that influencers kind of ‘look the same’. If you were one of the many that contributed to the discussion, you might’ve noticed that instead of taking it to mean that we’re all motivated to do so by brands, the association was with…
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THE RISE AND PERILS OF INFLUENCER MODELS

Bloggers taking on modelling jobs The first kind of model was hired based on how representative they were of the consumer. It started back when women would commission clothing from seamstresses and individuals that resembled the patron were hired to display the dresses, accessories, snuff boxes… whatever. Fast forward to the kind of models today that you and I recognise,…
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THE DARK SIDE OF BLOGGING

It’s been a while since I wrote a personal Industry News kind of post, mostly because if you are a frequent reader of this blog, you’ll realise they only come about after something bad has happened to me (pouring my heart out here is cheaper than therapy). While things have been good since I’ve turned blogging into a career, they haven’t…
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5 GAME CHANGING PHOTOGRAPHY TIPS (WITH EXAMPLES)

  Just so you know, this isn’t going to be a list of apps because this is really about upping your game and learning new skills or improving them. I think we can all agree that photography is often an intimidating part of Instagram and blogging, especially if your love affair started ‘accidentally’ through iPhone shots. During the first three…
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