Industry News

Industry News is an archive of all the latest updates in the world of Instagram and blogging. Keep informed via interviews with global, influential creatives and strategy tips for engagement and growth. Popular posts include the Pay to Play series focused on the algorithm change and subsequent developments that have affected Instagram users.

THE COST OF AN INSTAGRAM POST

    Plain and simple, this post does exactly what the headline says: I’m going to roughly calculate the minimum cost to produce an Instagram post. When I decided to do this, the challenge was to show this in a way that’s as universally applicable as possible. I don’t necessarily mean for these figures to be used as a guide…
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TO THE TIMES: DON’T BITE THE HAND THAT FEEDS

For a long time, I believed that hate speech shouldn’t be gratified by a response. That if someone is so dissatisfied with their own life that they would like an entire group of people, in this case, a whole profession ‘to be dead’, they should seek medical help instead of public attention. But that isn’t the world that we live…
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On My Wishlist

I’M A CHINESE GIRL, BLOGGING IN THE UK…

I was 12 when I first realised my ‘otherness’. It’s a charged word but also the most appropriate to describe that realisation that I didn’t look like my neighbours and that they didn’t look like me. Particularly the 60 year old man across the road that helped us get rid of the dead mouse a cat had dropped on our…
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CAN SOCIAL MEDIA EVER BE ‘FAIR’?

Is social media fair and is that even a sensible question? It seems that anyone that pays any attention to Instagram comes face to face with the question of how much is ‘fair’ in social media. As a new industry that is disrupting many others like fashion, advertising and travel to name a few, it’s hard to gauge how to…
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WHY THERE’S A LACK OF DIVERSITY IN TRAVEL

Social media is receptive to a lot of things but it seems that there’s a lack of diversity in travel – in opinion and aesthetic – and there’s little demand for much needed change. Recently, I took part in a panel discussion at Expedia, discussing the quote “if prejudice was a disease, travel is the cure”. It got me thinking…
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WHERE YOU SHOULD FIND INSPIRATION ON SOCIAL MEDIA

    A while back on one of my posts, I asked my audience on Instagram if they thought that influencers kind of ‘look the same’. If you were one of the many that contributed to the discussion, you might’ve noticed that instead of taking it to mean that we’re all motivated to do so by brands, the association was with…
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