LOOKER APP: DEMOCRATISING FASHION

With Instagram being like my third child (the first two being my dog and bunny), the thought of committing to another social platform that requires constant posting akin to a feeding schedule or just more competitiveness is migraine-inducing. The fashion app Looker on the other hand, avoids that completely. The premise of the fashion startup is for its users or…
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On My Wishlist

WHAT ABOUT AUTHENTIC BRANDS?

Authenticity has become such a currency that we all want a piece of it. And so quickly have we leapt at the aspiration that the word itself has almost become a synonym for pragmatism. As long as we show vulnerability we are authentic. However, if that’s not an aspect of our character that’s fine too – admitting that we may…
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WHY SLOGAN TEES MATTER, LIKE ACTUALLY

Last year, when Maria Grazia Chiuri made her debut at Dior with tees emblazoned with ‘Feminist’ and Prabal Gurung showcased similar t-shirts with political slogans, ‘I Am An Immigrant’ and ‘This Is What A Feminist Looks Like’, the online world was a-twitter with opinion. Although this development is important, I see that it was truly born with Chanel’s 2014 feminist…
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