WHAT ABOUT AUTHENTIC BRANDS?

Authenticity has become such a currency that we all want a piece of it. And so quickly have we leapt at the aspiration that the word itself has almost become a synonym for pragmatism. As long as we show vulnerability we are authentic. However, if that’s not an aspect of our character that’s fine too – admitting that we may…
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On My Wishlist

WHY SLOGAN TEES MATTER, LIKE ACTUALLY

Last year, when Maria Grazia Chiuri made her debut at Dior with tees emblazoned with ‘Feminist’ and Prabal Gurung showcased similar t-shirts with political slogans, ‘I Am An Immigrant’ and ‘This Is What A Feminist Looks Like’, the online world was a-twitter with opinion. Although this development is important, I see that it was truly born with Chanel’s 2014 feminist…
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