5 LESSONS LEARNT FROM WORKING AT A MAGAZINE

I’ve been pursuing my editorial career for almost a year now and have worked at two magazines, one of which is an international title that I’ve admired for years. Moving back to London at the beginning of 2015 meant that I couldn’t graduate from being an intern straight away and I had to start from scratch in this new and…
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How To Understand Your Audience | Taking Creative Control Part II

Understand Your Target Audience In my last post, I spoke about how to forge your brand on Instagram and your blog via establishing identity. Taking creative control also involves knowing and understanding your audience, and how they engage with you. The worst mismatch is getting a foundation comprised of an audience that you didn’t intend for and you don’t know…
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On My Wishlist

‘MURAKAMI’: THE ART SERIES

There is not one bad thing, memory or souvenir (mostly snacks hehe) that I brought back with me from Tokyo. It’s the city that Murakami instilled with poignant mysticism, and I can only say that I’m completely in love, as ice is cold and roses are red (Sputnik Sweetheart). On the first day, I wandered around Shinjuku, the area in…
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