On My Wishlist

POST-FASHION WEEK THOUGHTS

Following my rather bleak post on Fashion Week  that I wrote in 2016, until yesterday, anyone that so much as mentioned it filled me with cynicism. The idea of it brings to mind bloggers milling around the venues hoping to get papped by street style photographers (some of which aren’t actually legit) and dropping into lounges to take selfies. All the while making…
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HOW TO PICK THE RIGHT PHOTOGRAPHER

I’ve always discouraged fellow bloggers from working with just anyone that owns a camera but I thought that it was about time that I shared my experience of how I came to find the right photographers. As a side note, whilst I realise that a lot of the posts on here are becoming a lot more blogger-related than general fashion, this…
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How To Understand Your Audience | Taking Creative Control Part II

Understand Your Target Audience In my last post, I spoke about how to forge your brand on Instagram and your blog via establishing identity. Taking creative control also involves knowing and understanding your audience, and how they engage with you. The worst mismatch is getting a foundation comprised of an audience that you didn’t intend for and you don’t know…
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