A while ago a post I wrote touched on how luxury brands can’t rely on influencer marketing to convert sales. To briefly recap, millennials are the largest group of social media users. So many of our behaviours, consciously or subconsciously, are dictated by the performative aspect of a platform like Facebook or Instagram. After all, we grew up learning how…
Shot by Anastasija, @anastasija__je Editorial: Calla Atelier Nora dress | Lanvin X Atelier Swarovski jewellery WTA Pre-Wimbledon Party: Nasty Gal top | Delphine the Label dress | Saint Laurent bag | Atelier Swarovski jewellery
Authenticity has become such a currency that we all want a piece of it. And so quickly have we leapt at the aspiration that the word itself has almost become a synonym for pragmatism. As long as we show vulnerability we are authentic. However, if that’s not an aspect of our character that’s fine too – admitting that we may…
Millenial bloggers I wouldn’t go so far as to say that this industry was made for a generation like us but we certainly had all the right conditions to be a success in it. You may argue that Gen Z, the ‘Youtube’ generation that are growing up with Ipads in their cribs (okay maybe not literally) are the perfect group to…
[icon name=”bolt” size=”48″ color=”454545″] I am so upset. First of all, I am writing this on Microsoft Word rather than WordPress on account of the fact that my Internet has died on me and now I have to lug my Macbook all the way to the office, on the tube, to scab off the wifi at work. And to avoid…
Following my rather bleak post on Fashion Week that I wrote in 2016, until yesterday, anyone that so much as mentioned it filled me with cynicism. The idea of it brings to mind bloggers milling around the venues hoping to get papped by street style photographers (some of which aren’t actually legit) and dropping into lounges to take selfies. All the while making…
