Millenial bloggers I wouldn’t go so far as to say that this industry was made for a generation like us but we certainly had all the right conditions to be a success in it. You may argue that Gen Z, the ‘Youtube’ generation that are growing up with Ipads in their cribs (okay maybe not literally) are the perfect group to…
[icon name=”bolt” size=”48″ color=”454545″] I am so upset. First of all, I am writing this on Microsoft Word rather than WordPress on account of the fact that my Internet has died on me and now I have to lug my Macbook all the way to the office, on the tube, to scab off the wifi at work. And to avoid…
Following my rather bleak post on Fashion Week that I wrote in 2016, until yesterday, anyone that so much as mentioned it filled me with cynicism. The idea of it brings to mind bloggers milling around the venues hoping to get papped by street style photographers (some of which aren’t actually legit) and dropping into lounges to take selfies. All the while making…
I’ve always discouraged fellow bloggers from working with just anyone that owns a camera but I thought that it was about time that I shared my experience of how I came to find the right photographers. As a side note, whilst I realise that a lot of the posts on here are becoming a lot more blogger-related than general fashion, this…
I’ve been pursuing my editorial career for almost a year now and have worked at two magazines, one of which is an international title that I’ve admired for years. Moving back to London at the beginning of 2015 meant that I couldn’t graduate from being an intern straight away and I had to start from scratch in this new and…
Understand Your Target Audience In my last post, I spoke about how to forge your brand on Instagram and your blog via establishing identity. Taking creative control also involves knowing and understanding your audience, and how they engage with you. The worst mismatch is getting a foundation comprised of an audience that you didn’t intend for and you don’t know…
