WHY I HATE INSTAGRAM COMMENT GROUPS

Instagram comment groups or pods come in various forms – mass Telegram chats with hundreds of people, DM groups and even niche Facebook ones. Varying in size and quality of accounts, many people who are in one or have been before told me that they wouldn’t usually follow the people there if it weren’t for the group’s rules. These collectives…
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On My Wishlist

IS GOD ONLINE?

I hate cheese. Never liked it. Babybel was okay when I was a kid but I mainly ate it because of the cool wax packaging. Most people however, love cheese. If I were to sit there and scowl and make critical remarks about how it looks like a hunk of mouldy butter, smells like funk and contains like, 1000 calories…
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WHAT IS LUXURY FASHION NOW?

A while ago a post I wrote touched on how luxury brands can’t rely on influencer marketing to convert sales. To briefly recap, millennials are the largest group of social media users. So many of our behaviours, consciously or subconsciously, are dictated by the performative aspect of a platform like Facebook or Instagram. After all, we grew up learning how…
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WHAT ABOUT AUTHENTIC BRANDS?

Authenticity has become such a currency that we all want a piece of it. And so quickly have we leapt at the aspiration that the word itself has almost become a synonym for pragmatism. As long as we show vulnerability we are authentic. However, if that’s not an aspect of our character that’s fine too – admitting that we may…
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