It’s common knowledge that millennials are the new consumer for luxury fashion. But with our lifestyles, tastes and attitudes so different from our parents and generations before us, what does this really mean for an industry built on heritage and traditions? We have already seen major changes where luxury has been redefined, take for example, logos that are no…
So, do journalists hate bloggers? Early last week, I attended one of the most beautiful beauty launches at The Connaught hotel and introduced myself to a girl who turned out to be the beauty intern at Stylist magazine. What I initially took to be a conversation and personal opinion, really turned out to be somewhat of a personal attack and…
Every month, one of the greatest inconveniences of my adult life strikes. And it’s not even my period. but arguably, it’s just as annoying and uncontrollable – it’s late invoices. I have often asked myself if I really do need to get so worked up about chasing people up for updates and every time I come to the same conclusion.…
Instagram comment groups or pods come in various forms – mass Telegram chats with hundreds of people, DM groups and even niche Facebook ones. Varying in size and quality of accounts, many people who are in one or have been before told me that they wouldn’t usually follow the people there if it weren’t for the group’s rules. These collectives…
I hate cheese. Never liked it. Babybel was okay when I was a kid but I mainly ate it because of the cool wax packaging. Most people however, love cheese. If I were to sit there and scowl and make critical remarks about how it looks like a hunk of mouldy butter, smells like funk and contains like, 1000 calories…
A while ago a post I wrote touched on how luxury brands can’t rely on influencer marketing to convert sales. To briefly recap, millennials are the largest group of social media users. So many of our behaviours, consciously or subconsciously, are dictated by the performative aspect of a platform like Facebook or Instagram. After all, we grew up learning how…
