DRESSING FOR WINTER

During university, I worked part time at Rugby Ralph Lauren, the preppiest, most WASP branch of the much loved Ralph Lauren. Sadly, after only eight years of existence, it shut down and with it my continuous supply of bow ties, monogrammed Oxford shirts and schoolboy blazers (see here). Anyway, it was AMAZING. My whole wardrobe was candy coloured shirts and…
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THE PROBLEM WITH PAYING ‘THE MICROINFLUENCER’

The problem with the ‘microinfluencer’ We’ve all heard the term ‘microinfluencer’ being tossed around and numerous articles popping up about how they could be more advantageous for brands. If you qualify as one (you have around 10k to 50k), it’s likely that this Christmas season, you’ll have to carefully curate your Instagram to avoid looking like every picture is a sponsored post. It’s…
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On My Wishlist

How To Understand Your Audience | Taking Creative Control Part II

Understand Your Target Audience In my last post, I spoke about how to forge your brand on Instagram and your blog via establishing identity. Taking creative control also involves knowing and understanding your audience, and how they engage with you. The worst mismatch is getting a foundation comprised of an audience that you didn’t intend for and you don’t know…
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THE HAUTE TRAVELS | MORI NO TERRACE HOTEL, YUFUIN

Hot Springs hotel The hotel is situated in Yufuin, famed for it’s decadent display of fiery autumn leaves. This countryside area is also known for its beautifying and medicinal hot springs, a popular activity for Japanese tourists. Kind of our equivalent of weekend visits to farmhouses, wearing wellies in the mud and pretending that we don’t have office jobs. Although…
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