The Haute Heel team continues the search for the best at-home beauty apps. With so many options (how could we ignore those endless billboards) in the city, Anushree shares her review of Urban that has an ample array of treatments. Like its competitors, Ruuby and Blow, here you can expect to book a blow dry (£40), a gel mani pedi (£79) or facials (starting at £42). And if you’re a first time user, don’t forget to use that discount code! The app tailors to those of us who roll our eyes at that rush hour mania, it offers time slots as late as 11:30pm. You know, in case you realise your brows are less than flawless and you need an app for that. Find out what happened when we secret-shopped this mobile wellness service.


    The treatment

    I usually get a massage once every month or so, especially when I’ve finished a stressful period. I booked the Urban Classic, which lasts 60 minutes and costs £56 with the new user discount. There’s the option to upgrade to more luxurious options, called Curates, where the masseuse uses products from brands like Aveda and Neom

    The masseuse arrived right on time and was extremely professional and efficient, it took her less than five minutes to set up! We had a brief consultation about why I booked a massage and any problem areas or injuries she should be aware of. The experience was incredibly relaxing with some passive stretching.

    Urban massage app at home
    The at-home massage set up

    User experience

    The app is easy to use, there’s a Facebook login option and it’s card or PayPal for payments. Urban also has location detection and adjusts your beautician options accordingly. I found that there were treatments that wouldn’t be on a typical high street, like osteopathy and physiotherapy. This could be very useful for people with mobility issues. The descriptions of the massages are very useful, they detail pressure levels and which ones might suit some more than others. Users can select between male and female therapists and you get a 5% discount if you book with a ‘local’ professional, which is environmentally and economically conscious. Pre-appointment, Urban provides a list of preparations, although I didn’t need to provide anything myself.


     Would you book again?

    The user experience is very smooth and you can even cancel your appointment for free up to 10 mins after you have booked it. You can also order beauty products like candles and serums from select brands via the app with free delivery. Who doesn’t love free delivery?!

    Urban app review secret shopper review of Urban beauty app

    What does the therapist say?

    My therapist has been on Urban for the last year or so. She says it’s not been the most profitable for her since she has to use her own oils and pay for transportation. If she could market herself better independently, she would not use the app. On the plus side, Urban has more efficient with communication compared to the other apps she previously used.


    Words by Anushree Gupta

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    The Haute Team
    17th January 2020
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    The Haute Heel team has set out to test drive the top at-home beauty apps available in London. Any way...