The term ‘sustainable fashion’ brings to mind several things: guilt-tripping articles with a commercial agenda, expensive and beautifully packaged lifestyle items that you don’t need and high street stores trying to claw back their customers with updated marketing. But long before you’d get death stares for using a straw, Silou sustainable activewear was born in the mews of Sloane Square. The luxury work-out gear is the love child of former Victoria’s Secret model Tatiana Kovylina and entrepreneur Phoebe Greenacre, whom The Haute Heel met back in 2017 for a feature on women that travel as their job. So two years on, amidst the gradual consumer awakening to better shopping habits (I’d like to credit social media for some of it), we caught up with the girl who can do it all. Read on and find out what it means to have a sustainable brand and importantly, how we could all do effortless things to be more mindful.
1. How long has Silou been around?