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- HOW TO SHOP SALES SUSTAINABLY - 30th October 2020
What’s with our obsession with effortlessness? The idea of unattainable yet approachable youth coupled with a carefree spirit – it’s the opposite for most of us in the millennial category. Trending on Instagram is this very nostalgic aesthetic, different from your 70’s boho (think old school Chloe) or 90’s revival. Championing this is the Girl Next Door, a idolised figure that has grown to have a different meaning thanks to social media. For September, meet our ultimate sweetheart, @igawysocka.
Shot by @alisejane_photo