THE £30 REBONDING RIVAL TO OLAPLEX

Typically, I straighten my hair almost everyday and blow dry it at home. As for colour, I’ll highlight it two to three times a year. You might have guessed that the texture is more on the frizzy side than sleek and glossy. Then there’s a certain limitation to what heat protection and treatment shampoos can do for you at home, after all they’re for maintenance not resurrection. INNOluxe is similar to the well-known Olaplex, in the sense that it rebuilds bonds that are broken or weakened by extreme heat or chemical damage. At the loud-and-proud Not Another Salon, my hair was pampered in two stages. After shampooing, the first treatment was applied onto wet locks. My hair stylist explained that the product penetrates the hair with cysteine, an amino acid, which works inside the hair to strengthen the protein bonds. This is what nearly 25% of our hair’s keratin is made of! FOAM is the lunch hour version of V2 (there’s also an at-home formula) – so it’s quicker, cleaner and more concentrated. After leaving this on for a mere five minutes, my hair was rinsed. The second treatment was the nourishing Platinum Mask (£21). It’s a blue toner that neutralises brassiness and orange pigments, while restoring shine to your mane.