Third culture kid Trishna Daswaney is the founder of a charity and make-up brand Kohl Kreatives. Recently spotted on the pages of Harpers Bazaar and The Observer, I caught up with the young entrepreneur about what it means to be a #girlboss and how she juggles a teaching gig at London College of Fashion with her non-profit work and managing her team. Not to mention, an upcoming pop-up at Boxpark and her debut at Boots stores nationwide.
1. Can you tell me a little bit about your background and how you ended up creating Kohl Kreatives?
I grew up in Hong Kong and struggled with my image, my saviour was makeup. Makeup became armour to me that made me feel super self confident. After practising and dabbling in it for a while I kept it aside as a passion. A few years later, while I was at university the movie My Sister’s Keeper moved me. The scene where Kate goes to the hospital prom: she has a wig, beautiful makeup and in that scene she just looked amazing, no longer the sick girl – just amazing. And I thought to myself that’s what I want to do, I want to do makeup for people who need it and strip away the vanity from it. After training as a makeup artist and hair stylist I went on to see a different power in makeup all together.
2. What’s your favourite brush of the collection and how do you use it?
I love them all and it really depends on your face. I have petite features so I use the small circle for foundation and the small rectangle for contour, and I’m obsessed with the square concealer for lipstick like no other! The best all rounded product would be The 3ss3ntials, you get one of each and you can use them as you wish!
3. Who is the KK customer?
It’s everyone, it’s all about not putting people in a box but about empowering yourself with makeup – using tools for you the way you want them. Being vegan and cruelty-free limits no one!
4. How do you juggle both the charity and make-up brand Kohl Kreatives?
The charity arm to me is the most important thing, I absolutely love it. If I couldn’t do that I wouldn’t do it at all, everything else I do works around it even if it means working overtime.
5. What’s the most challenging part about being an entrepreneur?
I think with any entrepreneur the biggest struggle is that it can be really lonely. I try to surround myself with as many people as I can at all times, but I have a lovely little chihuahua that accompanies me most days!
6. What’s your biggest win so far and what tips can you give to people who are looking to achieve the same?
Probably the amount of people we have helped. For me while there definitely have been some amazing commercial wins: [getting stocked in] Boots, a Boxpark popup, the Harpers Bazaar feature, The Observer feature and a Women In Business nomination etc., it’s always going to be about how many more people I can reach and how many more lives we can change through the power of makeup.
7. What motivates you on a daily basis?
I love what I do, and I live for it! From the branding, to the marketing, to the products I’m just really passionate about it!
8. What is your favourite makeup look?
I really love a good no-makeup makeup, something simple and enhancing.
9. Can you share any makeup/skincare trick that we probably haven’t heard of?
1. For the illusion of clear skin without it caking, add an illuminator into your liquid foundation or moisturiser.
2. How to make unwanted facial hair be less visible? Use a matte skin-tone powder and brush down – really good for unruly eyebrows and upper lip hair.
10. What’s in store for Kohl Kreatives in the next 3-5 years?
KK is still at a very baby stage right now, so I look forward to establishing it and making it a household name that everyone will recognise some day!
Want to read more interviews? Here’s one I did with Instagram babe Becca (@beccabeczten) from Singapore.