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The key to having a long, happy blogging life is more than producing beautiful content and getting your name out there. Of course it’s important to take original photos and work with photographers but arguably, the most critical thing is to meet likeminded bloggers. Here are five reasons why:
1. Sharing contacts
Not everyone will want to share the fruits of their networking with you but you should also ask yourself if you’re bringing anything to the table. Having blogger friends means that you can mutually benefit from event invitations, introductions to other bloggers and sometimes, PR contacts. Most importantly, you’ll have someone to walk through the door with and chat to at those times where ‘social’ events are not as friendly as you’d hoped.
2. Sharing knowledge
Okay, so this might come as an obvious one but actually I ask and get asked so many questions that some of my conversations are made up entirely of sharing what my friends and I know. Keeping your finger on the pulse of which brands are sponsoring ethically, where the best location is to shoot or even what camera you should buy for your photos will go a long way. You don’t want to find yourself in a difficult position that was easily avoidable if you could have just asked someone.
3. Taking pictures
You know when you’re scrolling through Instagram and you see a flatlay of like, ten dishes all laid out across the table, artistically styled. Clearly that ‘grammer went with a group of friends and made them wait impatiently, suffering through a lot of groaning to get that snap. Going out with blogger friends means that no one is going to get hangry whilst waiting for you to sit back down and put your phone away. Another plus to having a blogger take your photo is that they’ll have a better idea of what you want out of a picture than your ‘normal friends’ (unless they’re artsy or photographers themselves, in which case, lucky you). The reason why I found it so easy to transition to taking images of other bloggers is because I totally understand what is needed for a blog post and for Instagram (yes, separate requirements!).
4. Building a community
Isn’t it great seeing the same faces (or usernames) on Instagram commenting on and liking your photos? I love the feeling of being able to carry on a conversation in comments or in direct messages. Having this kind of virtual support means that even when you’re feeling unmotivated or you’re perhaps doubting how much time you want to invest in social media, at least you can take something positive away from the experience.
5. Stand up for your title
Bloggers are paving our own niche in the fashion industry. Whilst the term does often come with negative connotations (thanks to that derogatory Vogue article), there’s a reason why people have such strong opinions on what we do. Meeting other bloggers creates a sense of reality that you can’t really reach online and says, yes we are normal people and what we strive for has an impact. It’s a kind of democratisation of the fashion world. When we connect, it’s in a more authentic way and we don’t need to be afraid of judgement because it’s with others in the same position as us.
Photos of Jessie from @4evajessie taken by me in Hong Kong. Browse my photography using #thehauteshots on Instagram.