PAY TO PLAY: A STORY OF INSTAGRAM ENGAGEMENT

Late in the summer of 2016 was the big algorithm change on Instagram that set fire to the fury of many of the app’s dedicated users. Since then that frustration hasn’t died down, if anything it’s just gotten stronger. Whilst I have had my fair share of heated opinions towards it, ultimately I don’t think that there’s any point in…
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VITL REVIEW: INGESTIBLE BEAUTY

  I am not one of those biometric health addicts with a Fitbit or Jawbone and frankly, I’ve been known to hide notifications from people on Facebook that upload their running routes. I literally do not care, like good for you but this is what Whatsapp and private messages are for.   That being said, I have had a long…
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10 QUESTIONS WITH MONICA, THE ORDINARY CO.

Polished on the outside, dressed in minimal designs and always sporting sleek hair, Monica appears to be the typical ‘girl boss’. Get to know her and she’s always giggling, eager to share her experiences and the young Singaporean entrepreneur that started The Ordinary Co in 2014 is a lot more approachable than she¬†appears. A firm regular on the influencer scene…
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HOW TO WORK WITH BLOGGERS, BY A BLOGGER PART 2

Thank you so much for the amazing responses that I got for the first post in this series that covered what brands should expect from working with bloggers. In this second part, I talk about three key ways in which brands can maximise their influencer marketing campaigns with us and in turn, what would encourage a blogger to perform their…
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