THE PROBLEM WITH PAYING ‘THE MICROINFLUENCER’

The problem with the ‘microinfluencer’ We’ve all heard the term ‘microinfluencer’ being tossed around and numerous articles popping up about how they could be more advantageous for brands. If you qualify as one (you have around 10k to 50k), it’s likely that this Christmas season, you’ll have to carefully curate your Instagram to avoid looking like every picture is a sponsored post. It’s…
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5 TIPS ON HOW TO BLOG ON HOLIDAY

I used to struggle with the issue of how to blog and keep getting quality photos when I’m travelling. Carrying a reasonably heavy camera around with you everywhere isn’t the most appealing idea and then there’s the issue of whether or not your travel buddies actually know how to use one. I get a lot of comments and messages asking…
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THE HAUTE TRAVELS | MORI NO TERRACE HOTEL, YUFUIN

Hot Springs hotel The hotel is situated in Yufuin, famed for it’s decadent display of fiery autumn leaves. This countryside area is also known for its beautifying and medicinal hot springs, a popular activity for Japanese tourists. Kind of our equivalent of weekend visits to farmhouses, wearing wellies in the mud and pretending that we don’t have office jobs. Although…
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Instagram Engagement Myths Debunked

‘Do I have enough engagement?’ Users are unique and do not always share the same habits, especially so if you’re dealing with an audience spread out all over the globe. That is why when I moved back to London I wasn’t too despondent about the amount of likes I received, even though my following was improving. As I knew that…
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