Industry News

Industry News is an archive of all the latest updates in the world of Instagram and blogging. Keep informed via interviews with global, influential creatives and strategy tips for engagement and growth. Popular posts include the Pay to Play series focused on the algorithm change and subsequent developments that have affected Instagram users.

5 TIPS ON HOW TO BLOG ON HOLIDAY

I used to struggle with the issue of how to blog and keep getting quality photos when I’m travelling. Carrying a reasonably heavy camera around with you everywhere isn’t the most appealing idea and then there’s the issue of whether or not your travel buddies actually know how to use one. I get a lot of comments and messages asking…
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How To Understand Your Audience | Taking Creative Control Part II

Understand Your Target Audience In my last post, I spoke about how to forge your brand on Instagram and your blog via establishing identity. Taking creative control also involves knowing and understanding your audience, and how they engage with you. The worst mismatch is getting a foundation comprised of an audience that you didn’t intend for and you don’t know…
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On My Wishlist

FAQs

Okay, so I finally decided to do an FAQ post. I’ve been avoiding this forever because sometimes these are really pointless, like who really cares what my favourite colour is? I’ve collected all the questions I’ve been asked more than once on Instagram or via email, as well as the ones that I think are really useful to know and…
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TAKING CREATIVE CONTROL PART I

First, I’m going to tell you about all the things that I couldn’t do when I started The Haute Heel in 2011. I didn’t know how to resize images, for my first post, I spent two hours googling totally irrelevant things before figuring it out. I hadn’t learnt to¬†use a DSLR, I didn’t know what aperture was and thought that…
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