Industry News

Industry News is an archive of all the latest updates in the world of Instagram and blogging. Keep informed via interviews with global, influential creatives and strategy tips for engagement and growth. Popular posts include the Pay to Play series focused on the algorithm change and subsequent developments that have affected Instagram users.

What Kind Of Career Will Your Blog Lead To | Taking Creative Control …

With the recent buzz of complaints that Instagram is changing (and being incredibly vague about what those changes are) the question of what direction you want your blog or Instagram to go has never been more critical. I completely sympathise with the spectrum of emotions that I’ve witnessed, from bloggers wanting a break, others increasing the amount of ‘engagement groups’…
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THE PROBLEM WITH PAYING ‘THE MICROINFLUENCER’

The problem with the ‘microinfluencer’ We’ve all heard the term ‘microinfluencer’ being tossed around and numerous articles popping up about how they could be more advantageous for brands. If you qualify as one (you have around 10k to 50k), it’s likely that this Christmas season, you’ll have to carefully curate your Instagram to avoid looking like every picture is a sponsored post. It’s…
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On My Wishlist

5 TIPS ON HOW TO BLOG ON HOLIDAY

I used to struggle with the issue of how to blog and keep getting quality photos when I’m travelling. Carrying a reasonably heavy camera around with you everywhere isn’t the most appealing idea and then there’s the issue of whether or not your travel buddies actually know how to use one. I get a lot of comments and messages asking…
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Instagram Engagement Myths Debunked

‘Do I have enough engagement?’ Users are unique and do not always share the same habits, especially so if you’re dealing with an audience spread out all over the globe. That is why when I moved back to London I wasn’t too despondent about the amount of likes I received, even though my following was improving. As I knew that…
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