Industry News

Industry News is an archive of all the latest updates in the world of Instagram and blogging. Keep informed via interviews with global, influential creatives and strategy tips for engagement and growth. Popular posts include the Pay to Play series focused on the algorithm change and subsequent developments that have affected Instagram users.

POST-FASHION WEEK THOUGHTS

Following my rather bleak post on Fashion Week  that I wrote in 2016, until yesterday, anyone that so much as mentioned it filled me with cynicism. The idea of it brings to mind bloggers milling around the venues hoping to get papped by street style photographers (some of which aren’t actually legit) and dropping into lounges to take selfies. All the while making…
View Post
Share:

HOW TO PICK THE RIGHT PHOTOGRAPHER

I’ve always discouraged fellow bloggers from working with just anyone that owns a camera but I thought that it was about time that I shared my experience of how I came to find the right photographers. As a side note, whilst I realise that a lot of the posts on here are becoming a lot more blogger-related than general fashion, this…
View Post
Share:

On My Wishlist

What Kind Of Career Will Your Blog Lead To | Taking Creative Control …

With the recent buzz of complaints that Instagram is changing (and being incredibly vague about what those changes are) the question of what direction you want your blog or Instagram to go has never been more critical. I completely sympathise with the spectrum of emotions that I’ve witnessed, from bloggers wanting a break, others increasing the amount of ‘engagement groups’…
View Post
Share:

THE PROBLEM WITH PAYING ‘THE MICROINFLUENCER’

The problem with the ‘microinfluencer’ We’ve all heard the term ‘microinfluencer’ being tossed around and numerous articles popping up about how they could be more advantageous for brands. If you qualify as one (you have around 10k to 50k), it’s likely that this Christmas season, you’ll have to carefully curate your Instagram to avoid looking like every picture is a sponsored post. It’s…
View Post
Share: