Industry News

Industry News is an archive of all the latest updates in the world of Instagram and blogging. Keep informed via interviews with global, influential creatives and strategy tips for engagement and growth. Popular posts include the Pay to Play series focused on the algorithm change and subsequent developments that have affected Instagram users.

WHAT ABOUT AUTHENTIC BRANDS?

Authenticity has become such a currency that we all want a piece of it. And so quickly have we leapt at the aspiration that the word itself has almost become a synonym for pragmatism. As long as we show vulnerability we are authentic. However, if that’s not an aspect of our character that’s fine too – admitting that we may…
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A WEEK IN THE LIFE

It’s really hard to talk about being busy as a blogger without coming across as incredibly self indulgent. Conventionally, a demanding job and equally active social life suggests a degree of popularity and especially in this industry, where this is currency, there is a real problem with ‘boast-plaining’. It’s a term I like to think I’ve coined where you complain…
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On My Wishlist

WHY MILLENNIAL BLOGGERS MAKE PERFECT SENSE

Millenial bloggers I wouldn’t go so far as to say that this industry was made for a generation like us but we certainly had all the right conditions to be a success in it. You may argue that Gen Z, the ‘Youtube’ generation that are growing up with Ipads in their cribs (okay maybe not literally) are the perfect group to…
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MY 5 FAVOURITE QUESTIONS

Last week, media listings company Diary Directory interviewed me as a featured influencer. I am so grateful that a staple resource for big players in the fashion, lifestyle and beauty industry, would give me this much attention. Around this time year, I moved to London and fucking hustled. It was hard. I remember crying alone in my house, wondering how to…
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7 QUESTIONS WITH AMANDA WONG, @BEAUTIFULADIEU

It’s hard to live in Singapore and not know of Amanda Wong (@beautifuladieu), the photographer and influencer known for spectacular use of natural light in her work and her feminine style. Think contemporary Jackie O living in the tropics and you’ve got your girl. Whilst I haven’t ever properly met Amanda, her friendliness and openness on Instagram tells me that…
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