Industry News

Industry News is an archive of all the latest updates in the world of Instagram and blogging. Keep informed via interviews with global, influential creatives and strategy tips for engagement and growth. Popular posts include the Pay to Play series focused on the algorithm change and subsequent developments that have affected Instagram users.

PAY TO PLAY: INSTAGRAM UPDATE

Instagram’s gradual commercialisation has segregated users into two main camps: the businesses and the casual users, the latter are individuals that fluctuate between private and public accounts. In comparison, bloggers switch between public personal and business profiles (a couple of girls have switched back to personal after reading my first post in the Pay to Play series and reported an…
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LOOKER APP: DEMOCRATISING FASHION

With Instagram being like my third child (the first two being my dog and bunny), the thought of committing to another social platform that requires constant posting akin to a feeding schedule or just more competitiveness is migraine-inducing. The fashion app Looker on the other hand, avoids that completely. The premise of the fashion startup is for its users or…
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On My Wishlist

WHAT ABOUT AUTHENTIC BRANDS?

Authenticity has become such a currency that we all want a piece of it. And so quickly have we leapt at the aspiration that the word itself has almost become a synonym for pragmatism. As long as we show vulnerability we are authentic. However, if that’s not an aspect of our character that’s fine too – admitting that we may…
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A WEEK IN THE LIFE

It’s really hard to talk about being busy as a blogger without coming across as incredibly self indulgent. Conventionally, a demanding job and equally active social life suggests a degree of popularity and especially in this industry, where this is currency, there is a real problem with ‘boast-plaining’. It’s a term I like to think I’ve coined where you complain…
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MY 5 FAVOURITE QUESTIONS

Last week, media listings company Diary Directory interviewed me as a featured influencer. I am so grateful that a staple resource for big players in the fashion, lifestyle and beauty industry, would give me this much attention. Around this time year, I moved to London and fucking hustled. It was hard. I remember crying alone in my house, wondering how to…
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