Industry News

Industry News is an archive of all the latest updates in the world of Instagram and blogging. Keep informed via interviews with global, influential creatives and strategy tips for engagement and growth. Popular posts include the Pay to Play series focused on the algorithm change and subsequent developments that have affected Instagram users.

HOW DO LOOP GIVEAWAYS ACTUALLY WORK?

How do they work? With various sizes and quality of accounts, they vary drastically in what you can achieve from taking part. Loop giveaways work by grouping together accounts with a similar following. A common barrier to entry is the size of your Instagram account, for example, only users with 50k and upward can take part. The larger the number…
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On My Wishlist

WHY I HATE INSTAGRAM COMMENT GROUPS

Instagram comment groups or pods come in various forms – mass Telegram chats with hundreds of people, DM groups and even niche Facebook ones. Varying in size and quality of accounts, many people who are in one or have been before told me that they wouldn’t usually follow the people there if it weren’t for the group’s rules. These collectives…
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DON’T BE A BRAND WHORE

From what I’ve observed, accounts with something like 3k have already experienced multiple brand collaborations and a couple paid gigs. And that’s great – my friends who struggle with growth find that those partnerships give them a little boost of confidence when Instagram seems impossible. However, I didn’t really get approached for anything outside of Takumi until I was about…
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IS GOD ONLINE?

I hate cheese. Never liked it. Babybel was okay when I was a kid but I mainly ate it because of the cool wax packaging. Most people however, love cheese. If I were to sit there and scowl and make critical remarks about how it looks like a hunk of mouldy butter, smells like funk and contains like, 1000 calories…
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