Industry News

Industry News is an archive of all the latest updates in the world of Instagram and blogging. Keep informed via interviews with global, influential creatives and strategy tips for engagement and growth. Popular posts include the Pay to Play series focused on the algorithm change and subsequent developments that have affected Instagram users.

WHAT EVERY NEW BLOGGER NEEDS TO KNOW

Last year I wrote about the problem with paying the microinfluencer and how brands should work with bloggers. But the subject of payment and how much to charge brands asking for collaborations is still a hot topic (when is it ever not?) in the influencer industry. As requested by our Instagram audiences, my blogger friend Luoana Negut from Uptown Style…
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HOW TO LAND YOUR DREAM HOTEL COLLAB

When the collaboration offer with Rosewood Hotel pinged into my inbox, it was one of those moments where you just think, omg this is huge. Other thoughts like, “why me?” And “do they know I’m 5’1” (it was an editorial shoot) also popped into my head. Scoring a meaningful and high-profile hotel collaboration is more than likely high on the…
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On My Wishlist

IS THE INFLUENCER MARKET OVERSATURATED?

Here’s why we’re not at peak influencer I’ve always found the concept of ‘peak influencer’ a little… naive, yet this topic arises so often in interviews and conversations alike. It’s true that in most global markets, there is a saturation of bloggers and Instagrammers of varying quality who actively take on brand collaborations. However, to say that the relevance of…
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THIS IS WHY INSTAGRAM SUCCESS DOESN’T MAKE YOU HAPPY

I’ve been volunteering at something called Alpha, which you may have heard of – if not, it’s a course organised by HTB church that allows anyone (especially non-believers) to ask questions about God in an open environment. One of the icebreakers to get conversation going is, “what do you think happiness means”. Overwhelmingly and perhaps even influenced by each other,…
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