Industry News

Industry News is an archive of all the latest updates in the world of Instagram and blogging. Keep informed via interviews with global, influential creatives and strategy tips for engagement and growth. Popular posts include the Pay to Play series focused on the algorithm change and subsequent developments that have affected Instagram users.

10 Questions with Trishna, Founder of Kohl Kreatives

  Third culture kid Trishna Daswaney is the founder of a charity and make-up brand Kohl Kreatives. Recently spotted on the pages of Harpers Bazaar and The Observer, I caught up with the young entrepreneur about what it means to be a #girlboss and how she juggles a teaching gig at London College of Fashion with her non-profit work and…
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IS ASOS LOSING OUT ON FASHION WEEK?

When it comes to Fashion Week, brands being photographed on street style stars brings serious social clout, almost as much as it does to bloggers. The company that’s losing out is a well-loved, global fashion retailer and this has a lot to do with the ASOS¬†decline in standard. They haven’t done anything¬†negative to me in a professional¬†capacity or any for…
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On My Wishlist

HOW DO LOOP GIVEAWAYS ACTUALLY WORK?

How do they work? With various sizes and quality of accounts, they vary drastically in what you can achieve from taking part. Loop giveaways work by grouping together accounts with a similar following. A common barrier to entry is the size of your Instagram account, for example, only users with 50k and upward can take part. The larger the number…
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HOW TO COLLABORATE WITH PHOTOGRAPHERS

Bloggers have problems but so do our photographers and it’s mainly because of us. Just like how we find it difficult to stomach doing an entire campaign with deadlines and approvals when a brand says ‘we have no budget’, I’ve heard the same complaint from my friends behind the camera. A lot of people have asked me how to collaborate…
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WHY I HATE INSTAGRAM COMMENT GROUPS

Instagram comment groups or pods come in various forms – mass Telegram chats with hundreds of people, DM groups and even niche Facebook ones. Varying in size and quality of accounts, many people who are in one or have been before told me that they wouldn’t usually follow the people there if it weren’t for the group’s rules. These collectives…
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