Industry News

Industry News is an archive of all the latest updates in the world of Instagram and blogging. Keep informed via interviews with global, influential creatives and strategy tips for engagement and growth. Popular posts include the Pay to Play series focused on the algorithm change and subsequent developments that have affected Instagram users.

IS THE INFLUENCER MARKET OVERSATURATED?

Here’s why we’re not at peak influencer I’ve always found the concept of ‘peak influencer’ a little… naive, yet this topic arises so often in interviews and conversations alike. It’s true that in most global markets, there is a saturation of bloggers and Instagrammers of varying quality who actively take on brand collaborations. However, to say that the relevance of…
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On My Wishlist

THIS IS WHY INSTAGRAM SUCCESS DOESN’T MAKE YOU HAPPY

I’ve been volunteering at something called Alpha, which you may have heard of – if not, it’s a course organised by HTB church that allows anyone (especially non-believers) to ask questions about God in an open environment. One of the icebreakers to get conversation going is, “what do you think happiness means”. Overwhelmingly and perhaps even influenced by each other,…
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IS ASOS LOSING OUT ON FASHION WEEK?

When it comes to Fashion Week, brands being photographed on street style stars brings serious social clout, almost as much as it does to bloggers. The company that’s losing out is a well-loved, global fashion retailer and this has a lot to do with the ASOS¬†decline in standard. They haven’t done anything¬†negative to me in a professional¬†capacity or any for…
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