PAY TO PLAY: A STORY OF INSTAGRAM ENGAGEMENT

Late in the summer of 2016 was the big algorithm change on Instagram that set fire to the fury of many of the app’s dedicated users. Since then that frustration hasn’t died down, if anything it’s just gotten stronger. Whilst I have had my fair share of heated opinions towards it, ultimately I don’t think that there’s any point in…
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10 QUESTIONS WITH MONICA, THE ORDINARY CO.

Polished on the outside, dressed in minimal designs and always sporting sleek hair, Monica appears to be the typical ‘girl boss’. Get to know her and she’s always giggling, eager to share her experiences and the young Singaporean entrepreneur that started The Ordinary Co in 2014 is a lot more approachable than she appears. A firm regular on the influencer scene…
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On My Wishlist

HOW TO WORK WITH BLOGGERS, BY A BLOGGER PART 2

Thank you so much for the amazing responses that I got for the first post in this series that covered what brands should expect from working with bloggers. In this second part, I talk about three key ways in which brands can maximise their influencer marketing campaigns with us and in turn, what would encourage a blogger to perform their…
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HOW TO WORK WITH BLOGGERS, BY A BLOGGER: PART 1

When it comes to social media marketing, no brand can avoid it – even ones renowned for having a profound silence in that area such as Apple, rely to some extent on people bringing awareness to their product – #iphoneonly anyone? In 2015, I spoke to a family friend that owns a digital marketing company in Singapore who said that in…
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THE PLIGHT OF THE BLOGGER’S BOYFRIEND

Ask a blogger with a boyfriend ‘who takes your photos?’ and more likely than not, the answer will be her significant other. One of the most common grievances that I hear from my friends in the industry is how hard it is to produce great quality images on a consistent basis when they don’t have a dedicated man with a cam.…
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