WHAT ABOUT AUTHENTIC BRANDS?

Authenticity has become such a currency that we all want a piece of it. And so quickly have we leapt at the aspiration that the word itself has almost become a synonym for pragmatism. As long as we show vulnerability we are authentic. However, if that’s not an aspect of our character that’s fine too – admitting that we may…
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WHY SLOGAN TEES MATTER, LIKE ACTUALLY

Last year, when Maria Grazia Chiuri made her debut at Dior with tees emblazoned with ‘Feminist’ and Prabal Gurung showcased similar t-shirts with political slogans, ‘I Am An Immigrant’ and ‘This Is What A Feminist Looks Like’, the online world was a-twitter with opinion. Although this development is important, I see that it was truly born with Chanel’s 2014 feminist…
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On My Wishlist

WHY MILLENNIAL BLOGGERS MAKE PERFECT SENSE

Millenial bloggers I wouldn’t go so far as to say that this industry was made for a generation like us but we certainly had all the right conditions to be a success in it. You may argue that Gen Z, the ‘Youtube’ generation that are growing up with Ipads in their cribs (okay maybe not literally) are the perfect group to…
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MY 5 FAVOURITE QUESTIONS

Last week, media listings company Diary Directory interviewed me as a featured influencer. I am so grateful that a staple resource for big players in the fashion, lifestyle and beauty industry, would give me this much attention. Around this time year, I moved to London and fucking hustled. It was hard. I remember crying alone in my house, wondering how to…
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7 QUESTIONS WITH AMANDA WONG, @BEAUTIFULADIEU

It’s hard to live in Singapore and not know of Amanda Wong (@beautifuladieu), the photographer and influencer known for spectacular use of natural light in her work and her feminine style. Think contemporary Jackie O living in the tropics and you’ve got your girl. Whilst I haven’t ever properly met Amanda, her friendliness and openness on Instagram tells me that…
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