IS ASOS LOSING OUT ON FASHION WEEK?

When it comes to Fashion Week, brands being photographed on street style stars brings serious social clout, almost as much as it does to bloggers. The company that’s losing out is a well-loved, global fashion retailer and this has a lot to do with the ASOS decline in standard. They haven’t done anything negative to me in a professional capacity or any for…
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HOW DO LOOP GIVEAWAYS ACTUALLY WORK?

How do they work? With various sizes and quality of accounts, they vary drastically in what you can achieve from taking part. Loop giveaways work by grouping together accounts with a similar following. A common barrier to entry is the size of your Instagram account, for example, only users with 50k and upward can take part. The larger the number…
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On My Wishlist

STYLE ARCHIVE: 5 LOOKS FROM 2012

This came as an accident while I was going through old content. The goal was to SEO optimise the 200+ posts I have, where some boast as many as 100 comments. Blogging was a completely different game in 2012, when it was done for the love of photography, styling and writing and things were relatively simple once you got past…
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HOW TO COLLABORATE WITH PHOTOGRAPHERS

Bloggers have problems but so do our photographers and it’s mainly because of us. Just like how we find it difficult to stomach doing an entire campaign with deadlines and approvals when a brand says ‘we have no budget’, I’ve heard the same complaint from my friends behind the camera. A lot of people have asked me how to collaborate…
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WHY I HATE INSTAGRAM COMMENT GROUPS

Instagram comment groups or pods come in various forms – mass Telegram chats with hundreds of people, DM groups and even niche Facebook ones. Varying in size and quality of accounts, many people who are in one or have been before told me that they wouldn’t usually follow the people there if it weren’t for the group’s rules. These collectives…
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3 LUXURY TRANSITION ACCESSORIES UNDER £500

I feel like calling this a ‘luxury transition accessories’ post would be a joke, considering that the weather in London for the last three months has been a permanent tie-over to autumn. The UK literally could not wait to get all of us back into scarves and wooly jumpers. When it comes to transitioning, most of us have the usual…
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