WHAT IS LUXURY FASHION NOW?

A while ago a post I wrote touched on how luxury brands can’t rely on influencer marketing to convert sales. To briefly recap, millennials are the largest group of social media users. So many of our behaviours, consciously or subconsciously, are dictated by the performative aspect of a platform like Facebook or Instagram. After all, we grew up learning how…
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PAY TO PLAY: INSTAGRAM UPDATE

Instagram’s gradual commercialisation has segregated users into two main camps: the businesses and the casual users, the latter are individuals that fluctuate between private and public accounts. In comparison, bloggers switch between public personal and business profiles (a couple of girls have switched back to personal after reading my first post in the Pay to Play series and reported an…
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LOOKER APP: DEMOCRATISING FASHION

With Instagram being like my third child (the first two being my dog and bunny), the thought of committing to another social platform that requires constant posting akin to a feeding schedule or just more competitiveness is migraine-inducing. The fashion app Looker on the other hand, avoids that completely. The premise of the fashion startup is for its users or…
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LANVIN X ATELIER SWAROVSKI

An editorial shot for Atelier Swarovski’s Lanvin collection by St James’s park.     A week or so later, I was invited to attend the Pre-Wimbledon Party hosted by the WTA, of which Swarovski was an official partner. For the event held at Kensington Roof Gardens, they dressed me in the jewels of my choice (see video for a taster…
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WHAT ABOUT AUTHENTIC BRANDS?

Authenticity has become such a currency that we all want a piece of it. And so quickly have we leapt at the aspiration that the word itself has almost become a synonym for pragmatism. As long as we show vulnerability we are authentic. However, if that’s not an aspect of our character that’s fine too – admitting that we may…
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