WHAT IS LUXURY FASHION NOW?

A while ago a post I wrote touched on how luxury brands can’t rely on influencer marketing to convert sales. To briefly recap, millennials are the largest group of social media users. So many of our behaviours, consciously or subconsciously, are dictated by the performative aspect of a platform like Facebook or Instagram. After all, we grew up learning how…
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PAY TO PLAY: INSTAGRAM UPDATE

Instagram’s gradual commercialisation has segregated users into two main camps: the businesses and the casual users, the latter are individuals that fluctuate between private and public accounts. In comparison, bloggers switch between public personal and business profiles (a couple of girls have switched back to personal after reading my first post in the Pay to Play series and reported an…
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MASTERCHEF PING COOMBES BRUNCH CLUB AT CHI KITCHEN

Masterchef fans will know the name Ping Coombes but for those of us that are a little less enthusiastic in the kitchen, she is the winner of the 2014 UK TV show. Specialising in authentic South East Asian cuisine, the chef and mother (of one and a half kids!) designs the menu at Chi Kitchen on Oxford Street – a contemporary Pan-Asian…
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THE ULTIMATE LUXURY SUMMER SKINCARE GUIDE

Having lived in a tropical country for years, when it comes to summer skincare or beauty, I’m relieved to say that I don’t find it as daunting as most people. I’ve pretty much lasered every follicle on my body so there’s not much catching up for me to do in that department. I’ve also already pinned down a makeup regime…
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LOOKER APP: DEMOCRATISING FASHION

With Instagram being like my third child (the first two being my dog and bunny), the thought of committing to another social platform that requires constant posting akin to a feeding schedule or just more competitiveness is migraine-inducing. The fashion app Looker on the other hand, avoids that completely. The premise of the fashion startup is for its users or…
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