THE URBAN RETREAT ROSE FESTIVAL

  After months of gazing at turquoise riads, palm trees and the white-washed walls of Marrakesh on Instagram, I’ve been itching to visit – even in spite of every other fashion blogger’s feed plastered with the city. Whilst I still find myself in London, the best alternative is the Marocmaroc spa on the top floor of Harrods. Invited to experience…
View Post
Share:

On My Wishlist

WHAT IS LUXURY FASHION NOW?

A while ago a post I wrote touched on how luxury brands can’t rely on influencer marketing to convert sales. To briefly recap, millennials are the largest group of social media users. So many of our behaviours, consciously or subconsciously, are dictated by the performative aspect of a platform like Facebook or Instagram. After all, we grew up learning how…
View Post
Share:

PAY TO PLAY: INSTAGRAM UPDATE

Instagram’s gradual commercialisation has segregated users into two main camps: the businesses and the casual users, the latter are individuals that fluctuate between private and public accounts. In comparison, bloggers switch between public personal and business profiles (a couple of girls have switched back to personal after reading my first post in the Pay to Play series and reported an…
View Post
Share: