HOW TO WORK WITH BLOGGERS, BY A BLOGGER: PART 1

When it comes to social media marketing, no brand can avoid it – even ones renowned for having a profound silence in that area such as Apple, rely to some extent on people bringing awareness to their product – #iphoneonly anyone? In 2015, I spoke to a family friend that owns a digital marketing company in Singapore who said that in…
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THE PLIGHT OF THE BLOGGER’S BOYFRIEND

Ask a blogger with a boyfriend ‘who takes your photos?’ and more likely than not, the answer will be her significant other. One of the most common grievances that I hear from my friends in the industry is how hard it is to produce great quality images on a consistent basis when they don’t have a dedicated man with a cam.…
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On My Wishlist

DUCK & DRY

The last time I was at Duck and Dry was in 2014 during my visit to London, the first time coming home since I had graduated and moved to Asia. In ‘celebration’, my mother told me about this place in Chelsea where you could get an amazing blow-dry and a glass of prosecco in a pretty, quaint salon. So off we…
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WE ARE ALL ONIONS

You know that scene where Shrek tells Donkey that ogres are like onions? Well in many ways, Instagram accounts are too. With each update rolled out, there’s a layer that goes deeper into that individual’s personality. I can’t help but think of that maze in Westworld and that Facebook (who owns IG) may be up to something a little sinister…
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On My Wishlist

SKINADE REVIEW: INGESTIBLE BEAUTY

Following my post on 7 Beauty Hacks last summer, I decided it was time to shift the attention to something a little more niche and exciting – ingestible beauty. Having gone through acne for around seven years, I’ve realised that whilst skincare is critical, what is more important is what you put into your body. My main issues are dehydration and…
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