Jimmy Choo Couture, run by the real man himself is finally retiring. My first internship was when I was 16 and I remember how nervous I was to put my first footing into the fashion industry, through a couture boutique’s doors. I would spend hours watching the cobbler work on one- of- a- kind pair of shoes whilst organising their extensive exotic leathers collection. I would design, sketch portraits of Jimmy when he was free, assist his PA with the PR materials… It was an experience where you learn through the everyday activities. The only difference is that ‘everyday’ there is full of Swarovski beads, orchids, courier deliveries and invitations in the form of ballet shoes.
Since then I have learnt a lot about customer service and upholding the most superior sense of exclusivity in quality. Being in that shop is like being among family, they cook and share their lunch and they have family friends (often fellow designers or celebrities) stopping by to say hello. There is so much warmth and familiarity that proposers in a place where the name of the brand is incredibly involved and hands- on.